I thought Serial 1’s 2021 Black Friday sale on their e-bikes was nuts. The deal was an astounding $1000 off their bike’s suggested retail price. That type of price slashing is sometimes seen on apparel, helmets and hard parts, but not on complete bicycles. I felt really bad for saps who purchased their Serial 1 e-bike months before the deal was announced. Their $3700 purchase was instantly worth less than $2700.
Well, the deep discount must not have alienated too many owners because Serial 1 is back with a 2022 Black Friday sale that cuts up to $1500 off the bike’s suggested retail. If you buy a Serial 1 e-bike any time other than during their Black Friday sale, you are throwing at least $1000 away.