Cycle World Pulls The Plug (Updated 9-17-20)

UPDATE 9/17/20: Revzilla is reporting that Cycle World has pulled the plug on their quarterly print magazine edition. Octane, a powersports finance company, announced that it has acquired the digital assets of the former Bonnier powersports print magazines: Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver and ATV Rider. I find it strange that as of this morning, there is no mention on Cycle World’s website about the acquisition and plans to stop the last print publication of the magazines formerly owned by Bonnier Motorcycle Group. While times are…

The Amazing Bob Sutton Shocks His Docs

I was introduced to Bob Sutton by the late Steve Tilford. That should tell you something right there. We became fast friends. Bob even spent some time working for the same publishing company I used to work for and Dirt Bike published a few of Bob’s adventure stories. Bob was recently diagnosed with a very serious medical condition that required a surgery. When Bob showed up for the procedure, his doctors were shocked at a good amount of bruising on Bob’s body. Bob explains in an email received this morning;…

Media Watch: Save Up To 25% On Your Motorcyclist Subscription

Want to save bucks on your subscription to Motorcyclist? All you gotta do is toss the blow-in subscription card that fell into your lap (and lists a $19.97 price) and read the small print. The small print at the back of the mag (page 98 in the March/April 2018 issue) lists the subscription at $18. But wait, there’s more! You can go online and get the sub for $14.97 (that’s a 25% savings or a cool $5). Guess Motorcyclist is hoping you’re too busy or lazy to look this close,…

WHEN THE 8 TURNS OUT TO BE 12, MOTORCYCLIST’S SKETCHY MATH

Always surprising that a magazine can make money selling subscriptions for $10 a year because advertising revenue obviously doesn’t pick up the slack it once did. Well, I found out after subscribing to Motorcyclist that there are some sneaky ways to make that $10 pencil out. First, they fulfill the order with two back issues that didn’t sell in their respective months. Next, count two issues as four. Yep, one plus one equals four. It seems that Motorcyclist counts 8 issues as twelve because two of those 8 are double…

CYCLE WORLD STRIKES OUT WITH THEIR MAY COVER

Could Cycle World‘s May 2016 issue have a worse cover? Nope. A “white album” would outperform this one. The May issue is headed for the dubious achievement of being the worst performing newsstand issue in Cycle World’s long history. Unless you know that a Norton Commando is a motorcycle, there are no clues that the content behind this cover pertains to motorcycles. Times are tough for print magazines and with their May issue, it just got a lot tougher for Cycle World.