Media Watch: Save Up To 25% On Your Motorcyclist Subscription

Want to save bucks on your subscription to Motorcyclist? All you gotta do is toss the blow-in subscription card that fell into your lap (and lists a $19.97 price) and read the small print. The small print at the back of the mag (page 98 in the March/April 2018 issue) lists the subscription at $18. But wait, there’s more! You can go online and get the sub for $14.97 (that’s a 25% savings or a cool $5). Guess Motorcyclist is hoping you’re too busy or lazy to look this close,…

Cycle World Revisited (Updated)

My subscription to Cycle World ran out a year ago with their May 2016 issue that sported the worst cover I have ever seen on a motorcycle magazine.  Glad I didn’t renew because it just kept coming until I received the June 2017 issue wrapped with a warning that this was “really-really” my last issue.  I still don’t believe them so I’m going to wait to see if the issues just keep coming. A LOT OF OVERHEAD How is Cycle World doing?  First, since I was in the biz for…

WHEN THE 8 TURNS OUT TO BE 12, MOTORCYCLIST’S SKETCHY MATH

Always surprising that a magazine can make money selling subscriptions for $10 a year because advertising revenue obviously doesn’t pick up the slack it once did. Well, I found out after subscribing to Motorcyclist that there are some sneaky ways to make that $10 pencil out. First, they fulfill the order with two back issues that didn’t sell in their respective months. Next, count two issues as four. Yep, one plus one equals four. It seems that Motorcyclist counts 8 issues as twelve because two of those 8 are double…

CYCLE WORLD STRIKES OUT WITH THEIR MAY COVER

Could Cycle World‘s May 2016 issue have a worse cover? Nope. A “white album” would outperform this one. The May issue is headed for the dubious achievement of being the worst performing newsstand issue in Cycle World’s long history. Unless you know that a Norton Commando is a motorcycle, there are no clues that the content behind this cover pertains to motorcycles. Times are tough for print magazines and with their May issue, it just got a lot tougher for Cycle World.