Could Cycle World‘s May 2016 issue have a worse cover? Nope. A “white album” would outperform this one. The May issue is headed for the dubious achievement of being the worst performing newsstand issue in Cycle World’s long history. Unless you know that a Norton Commando is a motorcycle, there are no clues that the content behind this cover pertains to motorcycles. Times are tough for print magazines and with their May issue, it just got a lot tougher for Cycle World.