The E-bike Battle Is Now Between Bicycle And Motorcycle Companies

It seems like every month another motorcycle company jumps into a crowded field of bicycle companies offering electric-motorized bicycles. Italy’s Ducati Motorcycles, who offered a single E-bike model in 2019, expands their 2020 selection to three models including the E-Scambler (on the far right) that appears to be intended for on-road use. Ducati joins Bultaco, Yamaha, Harley-Davidson and KTM in a head-to-head assault on a market that has been serviced by E-bike-only companies (like Pedego, Sondors and Juiced) and established bicycle brands (like Trek, Specialized, Cannondale and Giant) who offer both human-powered and electric-motorized models.

Is the market growing fast enough to support all these offerings? That is the million-dollar question. Continental Bicycle Systems surprised the bike industry by announcing they are getting out of the e-bike business by the end of 2019. The only thing for sure is that with such incredible competition between bicycle and motorcycle brands plus so many unique buying options (including buying direct from off-shore companies or converting a bike in your garage), it is a buyer’s market. Plan to negotiate a deep discount off suggested retail on your E-bike purchase. You are leaving money on the table if you pay full retail for your next E-bike.

Deep discounts abound in the E-bike world. Competition between E-bike companies, bicycle companies, motorcycle companies, car companies and Indiegogo offerings make it a buyer’s market.


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