MOUNTAIN BIKING REACHES 15 MILLION

It is never a bad thing for mountain biking to get some positive exposure and that happened in a big way with the June issue of Relish magazine. Relish is a food magazine that gets delivered once a month inside select newspapers. It is claimed to reach 15-million readers with each issue. The June issue has a great shot of a father and son riding a mountain bike (dad) and a BMX bike (son) on a dual-track dirt road. Don’t look too close or you’ll see that dad is not really riding (his right foot is unclipped and on the ground), but who cares? The photo shows the beauty of riding off-road, far from distracted drivers and delivery trucks getting paid per delivery.

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