The JMC Motorcycle Company concept is simple. Start with the Platform bike that champions mechanical simplicity and sporty performance. Next, offer a number of bolt-on transformer kits designed to quickly attach to the Platform bike. Keep the ownership costs attractively affordable.
The JMC mantra is simplicity. Simple to manufacture. Simple to inventory. Simple to sell. Simple to work on. Simple to ride. Simply cool.
This is JMC in a nutshell, but there is plenty more. There are specific and unique distribution strategies, rider participation programs and long-term growth possibilities that make the JMC concept very tangible.
If you want more information on JMC, drop an email to Jimmy “Mac” McIlvain. Special thanks to the amazing Dale Davis of the UnAgency for the illustrations.