What Harley-Davidson Needs To Do To Survive

Harley-Davidson has taken a beating in the financial press recently and it appears that 2020 is shaping up to be the roughest year yet for the 117-year-old company. The company’s CEO left town in February after the product expansion and new-rider programs he championed failed to ignite investor confidence or reverse (or even stall) the company’s declining sales performance. The news of his replacement, a guy tapped from an athletic shoe company who already sat on the board, has helped the stock rebound slightly, but I predict a very short…